Fundamentals of Social Media Advertising Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview: This course provides a comprehensive introduction to social media advertising with a focus on Meta's advertising platform. Over four weeks, learners will explore the fundamentals of paid social, from campaign creation to performance optimization. Each module combines theory with hands-on practice, guiding you through Meta Ads Manager to build, launch, and refine real-world ad campaigns. With approximately 2-3 hours of study per week, this beginner-friendly course is ideal for anyone looking to enter the field of digital marketing. Lifetime access ensures you can revisit content anytime.
Module 1: Introduction to Social Media Advertising
Estimated time: 2 hours
- Understand the difference between organic and paid social media
- Explore the benefits of advertising on social platforms
- Identify business objectives for advertising
- Match campaign goals to ad types
Module 2: Creating Effective Ads
Estimated time: 2 hours
- Learn audience targeting fundamentals
- Discover creative best practices for ads
- Explore different ad formats on Meta
- Plan a mock ad campaign based on objectives
Module 3: Meta Ads Manager & Campaign Setup
Estimated time: 2 hours
- Understand campaign structure: campaign, ad set, ad
- Choose the right campaign objective
- Set up budgets and schedules
- Navigate Meta Ads Manager interface
Module 4: Budgeting and Performance Optimization
Estimated time: 2 hours
- Learn bidding strategies and auction mechanics
- Conduct A/B testing for ad variations
- Analyze ad performance reports
- Optimize campaigns for better ROI
Prerequisites
- Familiarity with basic social media platforms
- Basic understanding of digital marketing concepts
- Access to a web browser for hands-on activities
What You'll Be Able to Do After
- Create and launch targeted ad campaigns using Meta Ads Manager
- Apply audience targeting and ad format best practices
- Optimize ad performance using data and insights
- Understand budgeting and bidding strategies in ad auctions
- Refine marketing strategies based on campaign analytics