Facebook Marketing 2025. Promote Your Business on Facebook! Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Getting Started with Facebook Marketing
Estimated time: 3 hours
- Facebook marketing overview for businesses
- Difference between personal profiles and business pages
- Step-by-step setup of a Facebook Business Page
- Optimizing page details: profile, cover, and contact info
Module 2: Understanding the Facebook Algorithm
Estimated time: 3 hours
- Introduction to EdgeRank and current algorithm signals
- How organic reach works in 2025
- Engagement strategies to boost visibility
- Creating posts that trigger likes, comments, and shares
Module 3: Content Creation & Posting Strategy
Estimated time: 4 hours
- Types of effective content: images, videos, text posts
- Visual storytelling for brand identity
- Using free design tools for professional content
- Building a consistent 7-day posting schedule
Module 4: Basics of Facebook Ads
Estimated time: 4 hours
- Introduction to Facebook Ads Manager
- Understanding campaign structure and objectives
- Setting budget and basic audience targeting
- Launching a simple engagement campaign
Module 5: Page Insights & Growth Tactics
Estimated time: 3 hours
- Interpreting key metrics: reach, likes, shares, CTR
- Using Facebook Insights to track performance
- Identifying top-performing content
- Adjusting strategy based on data
Module 6: Expanding with Groups & Stories
Estimated time: 3 hours
- Creating and managing a Facebook Group
- Using Groups for community engagement
- Leveraging Facebook Stories and live videos
- Promoting your group to grow your audience
Prerequisites
- Basic familiarity with Facebook
- A personal Facebook account
- A business idea or existing brand to promote
What You'll Be Able to Do After
- Set up and optimize a professional Facebook Business Page
- Create engaging content that aligns with Facebook’s algorithm
- Develop a consistent posting strategy using free tools
- Launch and manage a basic Facebook ad campaign
- Analyze page performance and improve results using insights