Introduction to Google SEO Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: What is SEO and Why is it Important
Estimated time: 1 hour
- Definition of SEO
- Importance of SEO for businesses
- Overview of SEO career paths
- Introduction to on-page, off-page, and technical SEO
Module 2: Evolution of SEO and Current Landscape
Estimated time: 1 hour
- How SEO has evolved over the years
- Major algorithm updates and their impact
- Impact of changes on websites
- Future of search engines
Module 3: How Search Engines Work
Estimated time: 1.5 hours
- Crawling, indexing, and ranking processes
- Google’s algorithmic approach
- Relevance signals and penalties
- E-E-A-T framework (Expertise, Authoritativeness, Trustworthiness)
Module 4: SEO in Practice
Estimated time: 1.5 hours
- Core Web Vitals and their impact on rankings
- Key ranking factors
- Creating search-friendly content
- Best practices for sustainable SEO
Prerequisites
- Familiarity with basic digital marketing concepts
- At least one year of business experience
- Basic understanding of website structure and online content
What You'll Be Able to Do After
- Explain the fundamentals of SEO and its role in digital marketing
- Identify key Google algorithm updates and their implications
- Apply core principles of crawling, indexing, and ranking
- Analyze content through the lens of EEAT and Core Web Vitals
- Create user-first SEO strategies based on personas and intent