Sales Skills & Negotiation Skills – Selling Masterclass Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
A practical, high-impact masterclass covering the full sales cycle and essential negotiation strategies. This course is designed for beginners and delivers real-world techniques to help you generate leads, build trust, handle objections, and close deals effectively. With over 6 hours of content, you’ll gain actionable skills through structured modules, case studies, and hands-on application.
Module 1: Introduction to Sales & Negotiation
Estimated time: 0.5 hours
- Overview of the modern sales cycle
- Understanding the negotiation landscape
- Key skills for success in business development
- Mindset shifts for effective selling
Module 2: Sales Foundations & Buyer Psychology
Estimated time: 0.75 hours
- Understanding customer personas
- Identifying decision-making drivers
- Building rapport with prospects
- Applying trust-based selling strategies
Module 3: Prospecting & Lead Generation
Estimated time: 0.75 hours
- Techniques for identifying leads
- Qualifying prospects effectively
- Outreach strategies for engagement
- Building a reliable sales pipeline
Module 4: Sales Presentations & Positioning
Estimated time: 1 hour
- Crafting value-based sales pitches
- Structuring compelling presentations
- Adapting to different buyer types
- Positioning solutions effectively
Module 5: Objection Handling & Closing Techniques
Estimated time: 1 hour
- Managing common sales objections
- Handling difficult conversations
- Using urgency and reciprocity
- Proven closing techniques to win deals
Module 6: Business Negotiation Strategies
Estimated time: 1 hour
- Applying the BATNA framework
- Using anchoring effectively
- Understanding the Zone of Possible Agreement (ZOPA)
- Choosing between collaborative and competitive styles
Module 7: Real-World Scenarios & Practice
Estimated time: 0.75 hours
- Case studies in sales and negotiation
- Role-play exercises
- Scenario-based skill application
- Learning from lost deals
Module 8: Final Project & Action Plan
Estimated time: 0.5 hours
- Building a personal sales strategy
- Creating a 30-60-90 day growth plan
- Finalizing your business development roadmap
Prerequisites
- No prior sales experience required
- Basic understanding of business concepts helpful
- Openness to learning practical techniques
What You'll Be Able to Do After
- Execute a full sales cycle from prospecting to closing
- Apply trust-based selling and buyer psychology principles
- Generate and qualify leads consistently
- Handle objections and close deals with confidence
- Negotiate effectively using proven frameworks like BATNA and SPIN