One Day Marketing for Digital Age Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Introduction to Marketing
Estimated time: 1.5 hours
- What is marketing?
- Understanding customers and their needs
- How marketing helps products succeed
- Hands-on activity: Identify a product you love and think about who buys it and why
Module 2: The 4 P's of Marketing
Estimated time: 1.5 hours
- Introduction to Product, Price, Place, and Promotion
- Understanding product features and benefits
- Simple pricing strategies for kids
- Where and how to sell a product
- Hands-on activity: Create your own product idea and define its 4 P's
Module 3: Branding and Logos
Estimated time: 1.5 hours
- What is a brand?
- Importance of logos and visual identity
- Creating a memorable slogan
- Hands-on activity: Design a logo and slogan for your product idea
Module 4: Advertising & Selling
Estimated time: 1.5 hours
- Basics of creating fun and effective ads
- Using stories to sell ideas
- Introduction to social media promotion
- Hands-on activity: Draft a fun ad or video script to promote your product
Module 5: Marketing Plan & Final Presentation
Estimated time: 2 hours
- Putting together your marketing ideas
- Organizing a simple marketing plan
- Presenting with confidence
- Hands-on activity: Present your marketing plan to family, classmates, or in a recorded video
Module 6: Final Project
Estimated time: 2 hours
- Deliverable 1: Completed product idea with 4 P's defined
- Deliverable 2: Designed logo and slogan
- Deliverable 3: Recorded or live presentation of marketing plan
Prerequisites
- Basic reading and writing skills
- Access to paper, crayons, or digital drawing tools
- Enthusiasm for creating and sharing ideas
What You'll Be Able to Do After
- Understand basic marketing concepts in simple terms
- Identify customer needs and preferences
- Create a simple product idea and marketing strategy
- Design a brand identity with logo and slogan
- Present marketing ideas confidently to others