Digital Marketing Fundamentals – Beginner to Pro in 3 Hours! Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview: This fast-paced, beginner-friendly course delivers a comprehensive introduction to digital marketing in just 3 hours. You'll gain hands-on experience across key channels including SEO, PPC, social media, email marketing, and analytics. Each module blends essential theory with practical exercises, guiding you from foundational concepts to building a complete digital marketing strategy. Perfect for aspiring marketers, entrepreneurs, or career switchers looking to enter the digital space with confidence.
Module 1: Introduction to Digital Marketing
Estimated time: 0.5 hours
- What is digital marketing
- Key components of digital marketing
- Understanding the buyer journey
- Hands-on: Draft your own customer journey map for a product or service
Module 2: Search Engine Optimization (SEO)
Estimated time: 0.5 hours
- On-page SEO techniques
- Off-page SEO strategies
- Keyword research and strategy
- Hands-on: Optimize a sample web page using SEO best practices
Module 3: Pay-Per-Click Advertising (PPC)
Estimated time: 0.5 hours
- Introduction to Google Ads
- Structure of a PPC campaign
- Bidding strategies and budget allocation
- Hands-on: Set up a sample Google Ads campaign with keywords and ad copy
Module 4: Social Media Marketing
Estimated time: 0.5 hours
- Organic vs. paid social media strategies
- Platform-specific marketing approaches
- Creating effective ad creatives
- Hands-on: Create a basic social media content calendar and ad campaign
Module 5: Email Marketing & Automation
Estimated time: 0.5 hours
- List building and segmentation
- Designing email funnels
- Conducting A/B tests
- Hands-on: Use Mailchimp to create an email sequence and test results
Module 6: Analytics & Data Interpretation
Estimated time: 0.5 hours
- Introduction to Google Analytics
- Tracking performance KPIs
- Analyzing traffic sources
- Hands-on: Build a basic dashboard and evaluate campaign performance
Prerequisites
- Basic computer literacy
- Familiarity with internet browsing
- No prior marketing experience required
What You'll Be Able to Do After
- Explain core digital marketing concepts and strategies
- Implement on-page and keyword SEO tactics
- Create and manage Google and Facebook ad campaigns
- Build and automate email marketing sequences using tools like Mailchimp
- Analyze campaign performance using Google Analytics and make data-driven decisions