Digital Marketing Course Syllabus

Overview: This comprehensive digital marketing course spans 8 modules, each designed to be completed in approximately 1 week, totaling around 40-50 hours of learning. The course blends foundational concepts with hands-on practice, guiding you through the entire digital marketing lifecycle—from strategy and campaign creation to optimization and automation. You'll gain practical experience using industry-standard tools and platforms, building real-world skills applicable across SEO, paid advertising, social media, email marketing, content strategy, and analytics. Ideal for beginners, this course equips you with a holistic understanding of digital marketing channels and workflows to launch or advance your career.

Module 1: Digital Marketing Foundations

Estimated time: 5 hours

• Understanding the marketing funnel and customer journey
• Developing buyer personas for targeted campaigns
• Conducting competitive analysis
• Selecting appropriate digital marketing channels
• Drafting a digital marketing plan with goals and KPIs

Module 2: Search Engine Optimization (SEO)

Estimated time: 5 hours

• Performing keyword research and analysis
• Implementing on-page SEO best practices
• Conducting technical SEO audits
• Building backlink strategies for authority
• Using tools like Google Search Console and SEMrush

Module 3: Pay-Per-Click Advertising (PPC)

Estimated time: 5 hours

• Understanding Google Ads structure: Search and Display networks
• Setting up bidding strategies and budgets
• Creating effective ad extensions
• Improving quality score and ad relevance
• Launching and optimizing campaigns for conversions

Module 4: Social Media Marketing

Estimated time: 5 hours

• Defining audience targeting strategies
• Creating content calendars for consistency
• Executing organic vs. paid strategies on Facebook, Instagram, and LinkedIn
• Scheduling and publishing social content
• Running a targeted Facebook Ads campaign

Module 5: Email Marketing & Automation

Estimated time: 5 hours

• Designing segmented email campaigns
• Building A/B testing frameworks
• Creating drip workflows using tools like Mailchimp or HubSpot
• Setting up automated triggers and analyzing performance
• Measuring open rates, click-through rates, and conversions

Module 6: Content Marketing & Influencer Outreach

Estimated time: 5 hours

• Generating content ideas aligned with SEO
• Writing SEO-friendly blog posts
• Developing video scripts for engagement
• Identifying and reaching out to micro-influencers
• Creating influencer outreach templates

Module 7: Analytics & Conversion Optimization

Estimated time: 5 hours

• Setting up Google Analytics and tracking codes
• Configuring goals and conversion tracking
• Using heatmaps and user behavior data
• Applying CRO techniques: A/B testing and landing page optimization
• Interpreting campaign performance data

Module 8: Marketing Automation & CRM Integration

Estimated time: 5 hours

• Understanding CRM basics: Salesforce, Zoho
• Implementing lead scoring models
• Designing workflow automation for scalability
• Integrating lead forms with CRM systems
• Reporting on ROI and campaign effectiveness

Prerequisites

• Familiarity with basic internet and web browsing
• Basic understanding of marketing concepts
• Access to a computer and stable internet connection

What You'll Be Able to Do After

• Develop and execute a complete digital marketing strategy
• Optimize websites for search engines using SEO best practices
• Create and manage paid advertising campaigns on Google and Facebook
• Design and automate email marketing workflows
• Measure, analyze, and improve campaign performance using analytics and automation tools