Digital Marketing 101 Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview: This beginner-friendly course provides a comprehensive introduction to digital marketing, covering essential channels and strategies over six modules. Each module spans approximately one week, with 3–5 hours of content and hands-on activities, totaling around 20–30 hours. You'll gain practical skills in SEO, social media, content, email marketing, and analytics, culminating in a final project to build a complete digital marketing plan.
Module 1: Introduction to Digital Marketing
Estimated time: 4 hours
- Understanding marketing vs. digital marketing
- Navigating the digital ecosystem
- Mapping the digital customer journey
- Identifying key marketing touchpoints
Module 2: SEO & Search Engine Marketing
Estimated time: 5 hours
- Conducting keyword research
- Implementing on-page SEO techniques
- Creating optimized website content
- Running a Google Ads campaign
Module 3: Social Media Marketing
Estimated time: 5 hours
- Developing strategies for Facebook, Instagram, and LinkedIn
- Setting up and targeting social media ads
- Boosting audience engagement
- Analyzing social media performance metrics
Module 4: Content Marketing & Blogging
Estimated time: 4 hours
- Defining content pillars
- Structuring effective blog posts
- Applying SEO-friendly copywriting techniques
- Drafting a high-engagement blog post
Module 5: Email Marketing & Funnels
Estimated time: 5 hours
- Building and segmenting email lists
- Designing drip campaigns and CTAs
- Setting up autoresponders in Mailchimp
- Tracking email campaign metrics
Module 6: Analytics & Optimization
Estimated time: 5 hours
- Using Google Analytics basics
- Identifying key performance indicators (KPIs)
- Conducting A/B testing
- Optimizing conversion rates and paths
Prerequisites
- Basic computer literacy
- Familiarity with internet navigation
- No prior marketing experience required
What You'll Be Able to Do After
- Run effective digital marketing campaigns across multiple channels
- Create SEO-optimized content and landing pages
- Launch targeted social media and email campaigns
- Use Google Analytics to measure and improve performance
- Develop a comprehensive digital marketing plan from scratch