Content Marketing. Content that Sells! Course Syllabus

Overview: This course provides a comprehensive, step-by-step guide to building and executing a results-driven content marketing strategy. Designed for beginners, it spans six modules, each requiring approximately 3-5 hours of engagement, totaling around 20-30 hours. You'll learn to define goals, understand your audience, create and optimize content, distribute effectively, and measure performance—all while applying hands-on exercises using real-world templates and tools. Lifetime access ensures you can revisit materials anytime.

Module 1: Introduction to Content Marketing

Estimated time: 4 hours

• What is content marketing and why it works
• Types of content and their business impact
• Common content marketing myths
• Hands-on: Conduct a content audit of your brand or website

Module 2: Building a Content Strategy

Estimated time: 4 hours

• Setting SMART marketing goals
• Understanding the content marketing funnel
• Creating audience personas
• Mapping content to buyer journey stages

Module 3: Content Planning and Calendar

Estimated time: 4 hours

• Developing content themes and pillars
• Editorial planning best practices
• Using content calendars effectively
• Hands-on: Create a 30-day content calendar using provided templates

Module 4: SEO & Writing for the Web

Estimated time: 5 hours

• SEO fundamentals for content creators
• Keyword research and strategy
• Writing for different platforms and formats
• Hands-on: Optimize a blog post using on-page SEO best practices

Module 5: Content Distribution & Promotion

Estimated time: 5 hours

• Organic vs. paid distribution channels
• Social media sharing strategies
• Email marketing integration
• Influencer outreach and collaboration
• Hands-on: Plan a multi-channel distribution strategy for one piece of content

Module 6: Analytics and ROI Measurement

Estimated time: 5 hours

• Introduction to Google Analytics for content
• Tracking social media metrics
• Defining and measuring content KPIs
• Interpreting performance reports
• Hands-on: Set up metrics tracking and analyze results

Prerequisites

• Basic understanding of marketing concepts
• Access to a computer and internet
• Familiarity with web browsing and common digital tools

What You'll Be Able to Do After

• Develop an effective content marketing strategy from scratch
• Identify target audience personas and align content with buyer journeys
• Plan, create, and distribute high-performing content across channels
• Apply SEO and web writing best practices to boost visibility
• Track KPIs and optimize content for measurable ROI