What will you learn in Google Ads For Beginners 2025 – Step By Step Process Course
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Understand the fundamentals of Google Ads and how it works
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Learn to create and structure high-performing search campaigns
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Discover keyword research, ad copywriting, bidding strategies, and budgeting
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Set up conversion tracking and analyze campaign performance
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Gain practical experience managing ads for real business goals
Program Overview
Module 1: Introduction to Google Ads
⏳ 1 week
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Topics: How Google Ads works, key terms, platform walkthrough
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Hands-on: Create a Google Ads account and explore the dashboard
Module 2: Campaign Structure & Setup
⏳ 1 week
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Topics: Campaign types, networks, ad groups, search vs. display
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Hands-on: Launch a basic search campaign with proper settings
Module 3: Keyword Research & Match Types
⏳ 1 week
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Topics: Broad, phrase, exact match, negative keywords
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Hands-on: Use the Keyword Planner to build a keyword list
Module 4: Writing Effective Ads
⏳ 1 week
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Topics: Headlines, descriptions, CTAs, ad extensions
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Hands-on: Write ads for a sample campaign with responsive formats
Module 5: Bidding, Budgets & Optimization
⏳ 1 week
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Topics: CPC vs. CPA, smart bidding, budget allocation, scheduling
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Hands-on: Set a budget, select a bidding strategy, and launch optimizations
Module 6: Tracking & Performance Analysis
⏳ 1 week
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Topics: Google Analytics integration, conversion tracking, reporting
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Hands-on: Link Analytics, set up goals, and review campaign performance
Get certificate
Job Outlook
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Google Ads is a critical skill for digital marketers, freelancers, and business owners
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Roles include PPC Specialist, SEM Manager, and Paid Media Strategist
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High freelance potential—many small businesses seek campaign support
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Average salaries range from $60,000 to $100,000+
Explore More Learning Paths
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Related Courses
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Introduction to Social Media Marketing Course – Learn foundational social media marketing strategies to complement your Google Ads campaigns and expand audience reach.
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Meta Social Media Marketing Professional Certificate Course – Gain expert insights into Meta platforms, campaign optimization, and advertising strategies that work in tandem with Google Ads.
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Fundamentals of Social Media Advertising Course – Master social media advertising techniques, audience targeting, and analytics to maximize campaign performance.
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