Strategising: Management for Global Competitive Advantage Specialization course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
This specialization provides a comprehensive introduction to strategic management, designed to build strong strategic thinking and competitive analysis skills through a case-driven approach. Spanning five core modules and a capstone project, the program requires approximately 20–25 hours of study per module, totaling 120–150 hours. Each module combines conceptual foundations with real-world applications, enabling learners to analyze industries, assess competitive dynamics, evaluate internal capabilities, and develop actionable strategies. The course concludes with a practical capstone project that integrates all key frameworks.
Module 1: Foundations of Strategic Management
Estimated time: 20 hours
- Understanding the concept and importance of strategy
- Value creation and value capture in organizations
- Competitive positioning and strategic intent
- Classic and modern strategic frameworks
Module 2: Industry Analysis and Competitive Dynamics
Estimated time: 20 hours
- Applying Porter’s Five Forces framework
- Analyzing market structure and industry profitability
- Assessing competitive rivalry and strategic risk
- Evaluating entry barriers, substitutes, and buyer/supplier power
Module 3: Resources, Capabilities, and Competitive Advantage
Estimated time: 20 hours
- Identifying key resources and organizational capabilities
- Understanding core competencies and sustainable advantage
- Evaluating strategic fit and alignment
- Analyzing strategic trade-offs within firms
Module 4: Strategy Execution and Long-Term Advantage
Estimated time: 20 hours
- Translating strategy into action
- Organizational design and leadership alignment
- Incentive structures and performance management
- Diagnosing failure in strategy execution
Module 5: Strategic Analysis in Practice
Estimated time: 20 hours
- Integrating industry and competitor analysis
- Conducting internal organizational assessment
- Developing data-driven strategic recommendations
Module 6: Final Project
Estimated time: 30 hours
- Select and analyze a real or simulated company
- Apply strategic frameworks to assess performance
- Present comprehensive strategic recommendations
Prerequisites
- Familiarity with basic business concepts
- Interest in strategic decision-making
- No prior strategy experience required
What You'll Be Able to Do After
- Analyze industries and competitive environments effectively
- Evaluate a firm’s internal resources and capabilities
- Develop strategic positioning grounded in data
- Make informed decisions under uncertainty
- Design and present actionable strategic recommendations