Salesforce Sales Development Representative Professional Certificate Course Syllabus

Overview: This professional certificate program is designed to equip learners with foundational skills for a career as a Sales Development Representative (SDR) in the tech industry. The curriculum spans approximately 13–17 weeks of flexible, self-paced learning, combining theoretical knowledge with practical techniques in sales development. Learners will explore key aspects of the SDR role, including communication strategies, CRM tools like Salesforce, personal branding, and relationship management. Each module builds toward real-world application, culminating in a final project that demonstrates job-readiness for entry-level tech sales roles.

Module 1: Groundwork for Success in Sales Development

Estimated time: 12 hours

• Understand the evolution and significance of Software-as-a-Service (SaaS)
• Explore the daily workflow and responsibilities of an SDR
• Develop strategies for personal well-being and professional success
• Build a professional mindset and effective time management skills

Module 2: Foundations for Interviewing with Confidence

Estimated time: 8 hours

• Craft a compelling resume tailored to tech sales roles
• Create a strong LinkedIn profile for personal branding
• Develop effective communication skills for interviews
• Practice common interview questions and scenarios specific to SDR positions

Module 3: Conversational Selling Playbook for SDRs

Estimated time: 12 hours

• Learn the principles of conversational selling
• Apply active listening and effective communication techniques
• Handle objections and rejections professionally
• Use the SV Academy Conversational Selling methodology in real-world scenarios

Module 4: Boosting Productivity through the Tech Stack

Estimated time: 10 hours

• Gain proficiency in using CRM systems, with a focus on Salesforce
• Explore tools for email automation and lead generation
• Learn social selling techniques and platforms
• Apply best practices for organizing and managing sales activities

Module 5: Practical Guide to Navigating Professional Relationships

Estimated time: 8 hours

• Develop strategies for effective networking
• Build and maintain professional relationships
• Understand dynamics within sales teams and cross-functional collaboration
• Learn to manage relationships with mentors, managers, and peers

Module 6: Final Project

Estimated time: 6 hours

• Create a professional portfolio including resume and LinkedIn profile
• Deliver a mock outreach sequence using conversational selling techniques
• Present a personal productivity plan using CRM and tech stack tools

Prerequisites

• No prior sales experience required
• Basic computer literacy
• Access to internet and email

What You'll Be Able to Do After

• Explain the role and responsibilities of a Sales Development Representative
• Apply conversational selling techniques to engage prospects
• Use Salesforce and other CRM tools effectively
• Build a personal brand and succeed in SDR job interviews
• Manage professional relationships and collaborate within sales teams