New Models of Business in Society Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Business in Society: The Problem
Estimated time: 1 hour
- Examine the traditional narrative of business focused solely on profit
- Identify flaws in the profit-only model
- Discuss the global financial crisis as a catalyst for change
- Introduce the need for a new business paradigm
Module 2: Corporate Responsibility, Philanthropy, and Building Sustainable Value
Estimated time: 1 hour
- Explore the role of corporate responsibility in modern business
- Understand the impact of corporate philanthropy
- Analyze how businesses build value beyond profits
- Examine the relationship between capitalism and societal well-being
Module 3: Creating Value for Stakeholders
Estimated time: 1 hour
- Learn the stakeholder approach to business
- Understand how to create value for customers, employees, and communities
- Compare stakeholder vs. shareholder models
- Analyze real-world examples of stakeholder-centric businesses
Module 4: Becoming a Stakeholder Entrepreneur
Estimated time: 1 hour
- Discover how to align profit with societal benefit
- Explore the concept of stakeholder entrepreneurship
- Develop business ideas using stakeholder theory
- Plan actionable steps for implementation
Module 5: Final Project
Estimated time: 2 hours
- Design a business concept that integrates societal impact and profitability
- Apply stakeholder theory to identify key value creators
- Submit a short proposal outlining your stakeholder-focused venture
Prerequisites
- Familiarity with basic business concepts
- No prior experience in social entrepreneurship required
- Willingness to think critically about business and society
What You'll Be Able to Do After
- Understand emerging business models that integrate societal impact with profitability
- Apply stakeholder theory to real-world business scenarios
- Create value for customers, employees, suppliers, communities, and shareholders
- Develop profitable business ideas that benefit society
- Contribute to corporate strategies focused on sustainability and responsibility