Google Digital Marketing Ecommerce course Syllabus

The Google Digital Marketing & E-commerce Professional Certificate is an 8-course online program designed for beginners seeking entry-level roles in digital marketing and e-commerce. The curriculum covers essential skills in marketing channels, analytics, and e-commerce platforms, with hands-on experience using industry-standard tools like Google Ads, Google Analytics, Shopify, and HubSpot. Learners can complete the program in approximately 6 months at a pace of 10 hours per week. The content is self-paced, accessible online, and taught by Google instructors, offering a practical and flexible path to career readiness in a high-demand field.

Module 1: Foundations of Digital Marketing and E-commerce

Estimated time: 30 hours

• Introduction to digital marketing roles and career paths
• Understanding the customer journey and online presence
• Overview of digital marketing channels
• Introduction to e-commerce business models

Module 2: Build Customer Relationships with Email Marketing

Estimated time: 25 hours

• Creating effective email campaigns
• Segmenting audiences for personalized messaging
• Using HubSpot for email marketing automation
• Measuring email campaign performance

Module 3: Attract Customers with Search Engine Marketing

Estimated time: 35 hours

• Introduction to search engine optimization (SEO)
• Running Google Ads campaigns
• Keyword research and bidding strategies
• Measuring and optimizing ad performance

Module 4: Engage Customers with Social Media Marketing

Estimated time: 30 hours

• Developing social media strategies
• Creating content for platforms like Facebook and Instagram
• Running paid social media campaigns
• Engaging audiences and building brand presence

Module 5: Measure Performance with Digital Analytics

Estimated time: 35 hours

• Setting up Google Analytics
• Interpreting website traffic and user behavior
• Using data to inform marketing decisions
• Introduction to A/B testing and data storytelling

Module 6: Final Project

Estimated time: 20 hours

• Develop a comprehensive digital marketing plan
• Create sample campaigns across email, search, and social media
• Present data-driven insights using analytics tools

Prerequisites

• No prior experience in digital marketing required
• Basic computer and internet navigation skills
• Access to a reliable internet connection

What You'll Be Able to Do After

• Design and manage digital marketing campaigns across multiple channels
• Use Google Ads, Google Analytics, and HubSpot effectively
• Build and optimize e-commerce strategies using Shopify
• Analyze campaign performance and generate data-driven reports
• Apply for entry-level roles in digital marketing and e-commerce