Google Digital Marketing Ecommerce Ua Syllabus

Overview (80-120 words) describing structure and time commitment.

Module 1: Foundations of Digital Marketing and E-Commerce

Estimated time: 10 hours

• Introduction to digital marketing and e-commerce careers
• Understanding the digital marketing funnel
• Key roles and responsibilities in the field
• Overview of Google’s tools and platforms

Module 2: Build Digital Marketing and E-Commerce Websites

Estimated time: 12 hours

• Planning and designing a website for marketing goals
• Using website builders like Wix and Shopify
• Optimizing user experience and navigation
• Integrating e-commerce functionality

Module 3: Understand the Role of SEO in Digital Marketing

Estimated time: 14 hours

• Keyword research and on-page SEO strategies
• Technical SEO fundamentals
• Optimizing content for search engines
• Measuring SEO performance with Google Analytics

Module 4: Use Email Marketing to Develop Customer Relationships

Estimated time: 10 hours

• Creating effective email campaigns with Mailchimp
• Segmenting audiences and personalizing content
• Automating email workflows
• Analyzing open and click-through rates

Module 5: Expand Your Social Media Presence

Estimated time: 12 hours

• Developing a social media strategy
• Using Hootsuite for scheduling and monitoring
• Creating engaging content with Canva
• Measuring social media ROI

Module 6: Final Project

Estimated time: 20 hours

• Develop a complete digital marketing campaign
• Create a functional e-commerce website using Shopify
• Produce analytics reports using Google Analytics and Ads

Prerequisites

• No prior experience required
• Basic computer literacy
• Access to the internet and a web browser

What You'll Be Able to Do After

• Launch and manage digital marketing campaigns using Google Ads
• Analyze website performance with Google Analytics
• Build and optimize e-commerce websites using Shopify
• Create and automate email marketing with Mailchimp
• Manage social media content using Hootsuite and Canva