From Likes to Leads: Interact with Customers Online Course Syllabus

Overview: This course provides a comprehensive introduction to social media marketing, designed for beginners looking to build foundational skills. You'll explore the five core pillars of social media marketing through practical lessons, real-world examples, and hands-on exercises. With approximately 20 hours of content, the course is structured to fit flexible learning schedules while delivering actionable knowledge applicable to real business scenarios.

Module 1: Introduction to Social Media Marketing

Estimated time: 2 hours

• Understanding the role of social media in modern business
• Overview of major social media platforms
• Matching platforms to business goals
• Introduction to the five core pillars of social media marketing

Module 2: Strategy and Planning

Estimated time: 3 hours

• Defining clear marketing goals
• Identifying target audiences
• Selecting the right platforms for campaigns
• Determining optimal posting frequency and timing

Module 3: Listening and Engagement

Estimated time: 7 hours

• Understanding social listening fundamentals
• Engaging with customers effectively
• Building brand authority through interaction
• Managing customer relationships online

Module 4: Analytics and Reporting

Estimated time: 5 hours

• Using analytics for decision-making
• Measuring campaign performance
• Interpreting key social media metrics
• Creating effective social media reports

Module 5: Advertising

Estimated time: 3 hours

• Introduction to paid social media campaigns
• Types of social media ads
• Setting and achieving marketing goals with ads
• Measuring ad effectiveness

Module 6: Final Project

Estimated time: 2 hours

• Develop a complete social media strategy
• Create a sample campaign across platforms
• Present findings using analytics and reporting techniques

Prerequisites

• Familiarity with basic internet navigation
• Basic understanding of business concepts
• Access to a social media platform (for observation purposes)

What You'll Be Able to Do After

• Understand and apply the five core pillars of social media marketing
• Choose appropriate platforms for specific business campaigns
• Create engaging content and interact effectively with customers
• Use social media analytics to inform marketing decisions
• Design and evaluate paid social media campaigns to meet marketing goals