Entrepreneurship 2: Launching your Start-Up Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Preparing to Launch: Essential Components
Estimated time: 1 hour
- Introduction to the lean approach and MVP development
- Strategies for hypothesis testing and preliminary experiments
- Understanding the pivot concept and making informed decisions
- Crafting compelling pitches and deciding when to commit fully to the venture
Module 2: Building the Team
Estimated time: 2 hours
- Importance of founding team composition and early hires
- Aligning team goals and motivations for long-term success
- Legal aspects of founder agreements and equity distribution
- Strategies for hiring key management and technical resources
Module 3: Creating Networks
Estimated time: 2 hours
- Identifying and engaging with advisors, mentors, and professional services
- Understanding intellectual property rights and protections
- Choosing appropriate legal entities for the start-up
- Leveraging social networks for business growth
Module 4: Branding, Strategy, and Summary
Estimated time: 2 hours
- Developing a strong brand identity and naming strategies
- Exploring entrepreneurial ecosystems and resources
- Formulating comprehensive go-to-market strategies
- Preparing for subsequent growth phases and scaling operations
Module 5: Final Project
Estimated time: 3 hours
- Develop a minimum viable product (MVP) plan
- Create a founder agreement and equity allocation framework
- Deliver a polished pitch presentation to stakeholders
Prerequisites
- Familiarity with basic business concepts
- Completion of Entrepreneurship 1: Developing the Opportunity (recommended)
- Access to internet and willingness to engage in self-paced learning
What You'll Be Able to Do After
- Apply the lean startup methodology to develop and test an MVP
- Build and manage an effective founding team with clear equity structures
- Navigate legal considerations including IP and business entity selection
- Develop a compelling brand and go-to-market strategy
- Pitch confidently to investors and make strategic pivoting decisions