Entrepreneurship 1 Developing the Opportunity Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Introduction and Course Materials
Estimated time: 0.3 hours
- Meet the team of Wharton professors leading the course
- Explore different definitions of entrepreneurship
- Understand applications of entrepreneurship in academia and practice
Module 2: Introduction to Entrepreneurship
Estimated time: 3 hours
- Learn about different types of entrepreneurs
- Identify categories of ventures
- Understand the role of venture creation in society
- Analyze real-world examples of entrepreneurship across environments
Module 3: Opportunity Analysis
Estimated time: 2 hours
- Discover and develop business opportunities
- Evaluate opportunities using customer feedback
- Apply the VIDE model for assessment
- Use the tournament method to prioritize ideas
Module 4: Markets, Need-Finding, and Planning
Estimated time: 2 hours
- Define your market and target users
- Conduct market segmentation
- Perform user needs analysis
- Develop a strategic plan for your venture
Module 5: Pitching, Testing, and Prototyping
Estimated time: 2 hours
- Learn techniques for effective pitching
- Develop surveys to gather customer feedback
- Create prototypes for physical goods, software, and services
- Test and refine business ideas based on feedback
Module 6: Final Project
Estimated time: 2 hours
- Develop a comprehensive business plan using discovery-driven planning
- Create a working prototype of your product or service
- Deliver a compelling elevator pitch
Prerequisites
- Basic understanding of business concepts
- No prior entrepreneurship experience required
- Willingness to think creatively and critically
What You'll Be Able to Do After
- Define and scope entrepreneurship in various contexts
- Identify and evaluate viable business opportunities
- Analyze market needs and competitive landscapes
- Develop effective business plans using discovery-driven planning
- Create and test product prototypes and deliver compelling pitches