Digital Marketing Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Digital Marketing Foundations
Estimated time: 3-4 hours
- Introduction to key concepts in digital marketing foundations
- Review of tools and frameworks commonly used in practice
- Interactive lab: Building practical solutions
- Assessment: Quiz and peer-reviewed assignment
Module 2: Content Strategy & Creation
Estimated time: 2-3 hours
- Review of tools and frameworks commonly used in practice
- Discussion of best practices and industry standards
- Interactive lab: Building practical solutions
- Guided project work with instructor feedback
Module 3: SEO & Search Marketing
Estimated time: 2 hours
- Assessment: Quiz and peer-reviewed assignment
- Case study analysis with real-world examples
- Discussion of best practices and industry standards
Module 4: Social Media Marketing
Estimated time: 4 hours
- Assessment: Quiz and peer-reviewed assignment
- Introduction to key concepts in social media marketing
- Case study analysis with real-world examples
Module 5: Analytics & Performance Measurement
Estimated time: 3 hours
- Discussion of best practices and industry standards
- Hands-on exercises applying analytics & performance measurement techniques
- Guided project work with instructor feedback
Module 6: Campaign Optimization & Growth
Estimated time: 1-2 hours
- Hands-on exercises applying campaign optimization & growth techniques
- Interactive lab: Building practical solutions
- Assessment: Quiz and peer-reviewed assignment
Prerequisites
- Familiarity with basic marketing concepts
- Basic computer and internet skills
- Access to Adobe tools (provided via course)
What You'll Be Able to Do After
- Design A/B tests and interpret results for continuous optimization
- Understand consumer behavior and market segmentation principles
- Create compelling content that drives engagement and conversions
- Implement email marketing campaigns with measurable ROI
- Analyze marketing metrics and optimize campaign performance