How to use ChatGPT and Generative AI to help create content Syllabus

Overview (80-120 words) describing structure and time commitment. This course provides a beginner-friendly introduction to generative AI tools for content creation, designed for professionals and learners with little to no prior experience. Over approximately 6 weeks of part-time study, you'll explore core concepts and practical applications of large language models and generative art tools. Each module combines concise explanations with hands-on exercises to build real-world skills. You’ll learn how to generate written content, create AI-powered artwork, craft effective prompts, and even customize AI models. With lifetime access, you can progress at your own pace. By the end, you’ll be equipped to use AI tools ethically and effectively in marketing, writing, design, and development workflows.

Module 1: Introduction to Generative AI and LLMs

Estimated time: 3 hours

• Overview of generative AI and its applications
• Understanding large language models (LLMs)
• Capabilities and limitations of LLMs like ChatGPT, Bard, and LLaMA
• Exploring real-world use cases in content creation

Module 2: Prompt Engineering Techniques

Estimated time: 4 hours

• Basics of prompt engineering
• Zero-shot, few-shot, and chain-of-thought prompting
• Priming techniques for more specific AI responses
• Iterative refinement of prompts for better outputs

Module 3: Text Content Creation with AI

Estimated time: 6 hours

• Using ChatGPT, Bard, Gemini, Bing, and LLaMA for writing
• Generating blog articles and marketing copy
• Creating code snippets with AI assistance
• Best practices for editing and refining AI-generated text

Module 4: Generative Art Creation

Estimated time: 5 hours

• Introduction to AI image generation tools
• Using DALL·E 2 & 3, Midjourney, and Meta Imagine
• Exploring Playground AI and Adobe Firefly
• Understanding styles, prompts, and output customization

Module 5: Building Custom GPTs and Fine-Tuning Models

Estimated time: 5 hours

• Using GPT Builder to create custom GPTs
• Fine-tuning GPT-3.5 Turbo models
• Integrating the OpenAI API for text and image generation
• Automating content workflows with AI

Module 6: Final Project

Estimated time: 6 hours

• Deliverable 1: Create a complete blog post using AI tools
• Deliverable 2: Generate a series of branded images using generative art platforms
• Deliverable 3: Develop a custom GPT for a specific content niche

Prerequisites

• Basic computer literacy
• Familiarity with web browsers and online platforms
• No prior AI or coding experience required

What You'll Be Able to Do After

• Leverage LLMs like ChatGPT, Bard, and LLaMA for content creation
• Generate high-quality written content including blog posts and marketing copy
• Create generative artwork using DALL·E, Midjourney, and Adobe Firefly
• Apply advanced prompt engineering techniques effectively
• Build custom GPTs and use APIs to automate content tasks