ChatGPT & Generative AI: Prompt Engineering for Business Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Introduction to Generative AI & Prompt Engineering
Estimated time: 0.5 hours
- What is Generative AI and why prompt engineering matters in business
- Understanding the role of AI in modern business operations
- Key differences between basic and strategic prompting
Module 2: Building Effective Business Prompts
Estimated time: 0.75 hours
- Components of high-quality prompts: clarity, context, and tone
- Zero-shot prompting techniques for quick business tasks
- Few-shot prompting with examples for consistent outputs
- Role-based prompting to align AI with job functions
Module 3: Marketing, Sales & Customer Support Prompts
Estimated time: 1 hour
- Crafting prompts for blog posts, ad copy, and social media content
- Generating lead generation emails and outreach messages
- Creating FAQs and automated responses for customer support
- Using ChatGPT for CRM data entry and summary generation
- Writing chat replies and summarizing support tickets
Module 4: Productivity, HR & Operations Workflows
Estimated time: 1 hour
- Designing prompts for employee onboarding and training documents
- Creating company policies and procedural guidelines
- Generating meeting summaries and action items
- Developing SOPs and performance review assistance tools
Module 5: Prompt Automation & Integration
Estimated time: 0.75 hours
- Incorporating AI into workflows using Zapier, Notion, or Excel
- Building reusable prompt templates for team collaboration
- Creating and managing a shared prompt library
Module 6: Limitations, Ethics & AI Governance
Estimated time: 0.5 hours
- Identifying and handling inaccuracies and hallucinations in AI outputs
- Preventing misuse and ensuring responsible AI use
- Promoting transparency and accountability in AI-generated content
Prerequisites
- Familiarity with basic business communication tools (email, spreadsheets, docs)
- No technical or coding background required
- Access to ChatGPT or similar generative AI platform
What You'll Be Able to Do After
- Master prompt engineering techniques tailored for business use cases
- Automate routine tasks like content creation, email drafting, and data summarization
- Develop structured prompts for sales, marketing, HR, customer support, and operations
- Integrate generative AI into daily workflows using practical tools and strategies
- Apply ethical guidelines and governance practices when using AI in professional settings