AI in Marketing Course Syllabus
Full curriculum breakdown — modules, lessons, estimated time, and outcomes.
Overview (80-120 words) describing structure and time commitment.
Module 1: Introduction to AI in Marketing
Estimated time: 0.5 hours
- Role of AI in modern digital marketing
- Overview of ChatGPT and other marketing AI tools
Module 2: Content Creation with ChatGPT
Estimated time: 0.75 hours
- Automating blog posts, ad copy, and newsletters
- Crafting brand voice and message consistency
- Using prompt templates for consistent content output
- Editing and refining AI-generated content for marketing use
Module 3: Email & Campaign Automation
Estimated time: 1 hour
- Generating personalized email sequences with AI
- Using AI to draft effective subject lines and preheaders
- A/B testing subject lines and CTAs using AI prompts
- Creating automated follow-up workflows
Module 4: Social Media Strategy with AI
Estimated time: 1 hour
- Planning and automating posts for multiple platforms
- Using ChatGPT for content calendars
- Conducting hashtag research with AI assistance
- Generating platform-specific content variations
Module 5: SEO & Keyword Optimization
Estimated time: 0.75 hours
- Generating optimized blog content with AI
- Conducting keyword research using AI tools
- On-page SEO: titles, descriptions, and structure planning
Module 6: Customer Research & Market Insights
Estimated time: 0.75 hours
- Creating customer personas and journey maps with AI
- Conducting competitor research using GenAI tools
- AI-driven market positioning and differentiation strategies
Prerequisites
- Familiarity with basic digital marketing concepts
- Access to ChatGPT or similar AI tool
- Basic understanding of content creation and social media
What You'll Be Able to Do After
- Apply AI tools like ChatGPT to create high-converting marketing content
- Automate email campaigns, social media posts, and ad copywriting with AI
- Generate market research, customer personas, and content calendars
- Leverage AI for SEO, branding, and customer engagement strategies
- Use practical frameworks to integrate AI into your digital marketing workflow