The Business of Social
by Coursera
Learn how to align social media with business goals for measurable ROI. From Northwestern University via Coursera.
Why this course
- Teaches how to connect social strategies directly to sales and marketing KPIs
- Focuses on measurable business outcomes like ROI, revenue, and profit
- Backed by research insights from IBM and real-world executive expectations
- Helps close the gap between social presence and business performance
