Influencer Marketing Strategy Course
by Coursera
Learn influencer marketing strategy from Rutgers on Coursera. Build measurable campaigns using the two-step flow model for B2B, B2C, and nonprofit success.
Why this course
- Covers both strategic frameworks and practical tactics for real-world application
- Uses the two-step flow model to provide a clear theoretical foundation
- Applicable across B2B, B2C, and nonprofit contexts for broad relevance
- Structured modules help learners progressively build influencer strategies
