Annual Campaigns: Building a Case for Support Course
by Coursera
Learn annual giving strategies from UC Davis on Coursera. Master donor appeals, email campaigns, and phone solicitation for nonprofit fundraising success.
Why this course
- Comprehensive coverage of core annual giving channels including mail, email, and phone
- Practical writing exercises help learners create real-world fundraising materials
- Curriculum developed by University of California, Davis adds academic credibility
- Clear module progression builds from foundational concepts to campaign integration
