What will you learn in Google Marketing Digital e E-Commerce Professional Certificate Course
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Understand digital marketing fundamentals and e‑commerce operations—including branding, marketing funnels, and the customer journey.
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Use professional tools like Google Ads, Google Analytics, Shopify, Mailchimp, Canva, HubSpot, and social platforms (e.g., Twitter, Hootsuite) for real-world marketing tasks.
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Create content, execute SEO/SEM strategies, and measure campaign performance through analytics and KPI dashboards.
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Launch and manage an e‑commerce store, handle orders, inventory, customer loyalty, and CRM.
Program Overview
Module 1: Foundations of Digital Marketing and E‑commerce
⏳ ~24 hours
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Topics: Introduction to marketing and e‑commerce concepts, marketing funnel, job roles and industry expectations.
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Hands‑on: Quizzes, persona exercises, funnel mapping tasks.
Module 2: Attract and Engage Customers with Digital Marketing
⏳ ~14 hours
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Topics: Customer personas, SEO fundamentals, SEM basics (Google Ads), and content strategy.
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Hands‑on: Keyword research, SEO optimization, sample ad creation assignments.
Module 3: Interact with Customers Online (Social Media)
⏳ ~21 hours
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Topics: Social media marketing, campaign planning, engagement, listening and analytics.
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Hands‑on: Create social content calendars, publish sample posts, and review engagement metrics.
Module 4: Email Marketing
⏳ ~18 hours
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Topics: Email campaign strategy, copywriting, subject lines, A/B testing, segmentation.
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Hands‑on: Build and simulate email campaigns using Mailchimp or Constant Contact.
Module 5: Marketing Analytics & Measurement
⏳ ~18 hours
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Topics: KPI definition, analytics data interpretation, Google Analytics dashboards, reporting strategies.
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Hands‑on: Analyze campaign performance, create data stories and reports.
Module 6: Build, Launch, and Manage E‑commerce Stores
⏳ ~16 hours
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Topics: E‑commerce fundamentals, Shopify store creation, product listings, order fulfillment.
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Hands‑on: Build a mock Shopify store, manage product lifecycle, practice order processes.
Module 7: Develop Customer Loyalty & Launch Job Search with AI
⏳ ~6 hours
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Topics: CRM strategies, customer retention, feedback loops, job search tools (resume, pitch via Gemini, NotebookLM).
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Hands‑on: Loyalty campaign design; crafting AI‑enabled job search materials.
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Job Outlook
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Prepares for entry-level roles: Digital Marketing Specialist, SEO/SEM Analyst, Social Media Coordinator, E‑commerce Associate.
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Certified graduates gain access to Google’s Employer Consortium and receive career support including interviews, job search planning, and resume tools.
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Completion is linked with positive outcomes: over 75% report job success (new job, promotion, or raise) within 6 months.
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