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Attract and Engage Customers with Digital Marketing Course

Attract and Engage Customers with Digital Marketing Course Course

This course adeptly delivers practical knowledge and real-world application of SEO, SEM, and display advertising. Ideal for beginners seeking strong entry skills in customer acquisition and online mar...

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9.7/10 Highly Recommended

Attract and Engage Customers with Digital Marketing Course on Coursera — This course adeptly delivers practical knowledge and real-world application of SEO, SEM, and display advertising. Ideal for beginners seeking strong entry skills in customer acquisition and online marketing strategies.

Pros

  • Created by Google with expert instructors and industry-aligned tasks.
  • Excellent structure: marketing funnel, SEO, SEM—taught in a logical, four-week progression.
  • Strong learner satisfaction (4.8/5); interactive activities simulating job tasks.

Cons

  • Entry-level only; doesn’t include advanced SEO strategies like technical audits or backlink building.
  • Limited depth in SEM—exposure to ad tools is introductory and lacks campaign optimization.

Attract and Engage Customers with Digital Marketing Course Course

Platform: Coursera

What will you learn in Attract and Engage Customers with Digital Marketing Course

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  • Identify customer personas and build target audiences to tailor engagement strategies.

  • Understand the stages of the marketing funnel (awareness, consideration, conversion, loyalty), and learn tactics to move customers through them.

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  • Explore Search Engine Optimization (SEO): keyword research, content optimization, meta tags, structured data, and Google Search Console overview.

  • Learn Search Engine Marketing (SEM) basics, including Google Ads structure, ad auctions, and display advertising best practices.

Program Overview

Module 1: Introduction to Attract and Engage Customers

⏳ Week 1

  • Topics: Customer personas, marketing funnel stages (awareness, consideration, conversion, loyalty).

  • Hands-on: Build customer persona profiles; analyze funnel strategies.

Module 2: Understand Search Engine Optimization (SEO)

⏳ Week 2

  • Topics: How search engines rank pages; keyword research; site structure and navigation.

  • Hands-on: Keyword research exercises; site structure and navigation planning.

Module 3: Apply Search Engine Optimization (SEO)

⏳ Week 3

  • Topics: On-page SEO—content optimization, titles, meta descriptions, image SEO, structured data, mobile-friendly practices.

  • Hands-on: Optimize webpage elements; use Google Search Console; analyze SEO performance.

Module 4: Search Engine Marketing (SEM) and Display Advertising

⏳ Week 4

  • Topics: SEM fundamentals, Google Ads auction mechanisms, responsive search ads, display ad creation and optimization.

  • Hands-on: Create sample search and display ads; case study review (e.g., YouTube/Studley’s Flowers).

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Job Outlook

  • Provides essential digital marketing skills for entry-level roles like SEO Specialist, SEM Specialist, Digital Marketing Manager, Content Marketer, and Display Advertising Specialist.

  • Part of Google’s professional certificate: completing all seven courses (~190 hours) leads to over 116,000 job openings and a median U.S. salary of $71,000.

  • High satisfaction: 99% positive reviews (4.8/5 stars from ~7K learners).

Explore More Learning Paths

Unlock deeper digital marketing expertise with these curated learning paths designed to help you strengthen strategy, customer engagement, and data-driven decision-making.

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FAQs

Do I need prior marketing experience to take this course?
No prior marketing experience required. Covers marketing funnels, customer personas, and engagement tactics. Teaches practical SEO and SEM skills for online campaigns. Labs include keyword research, ad creation, and funnel analysis. Ideal for learners starting careers in digital marketing.
How hands-on is the course with SEO and SEM tools?
Hands-on exercises in Google Ads and Google Search Console. Keyword research and content optimization labs. Create sample search and display ads using case studies. Analyze funnel strategies with practical assignments. Prepares learners for entry-level digital marketing tasks.
What career paths can this course prepare me for?
Prepares for SEO Specialist and SEM Specialist roles. Supports Digital Marketing Manager and Content Marketing positions. Builds proficiency in campaign setup, optimization, and analytics. Entry-level learners gain practical skills recognized by employers. Enhances employability with Google-backed certification.
Does the course include a capstone or portfolio project?
No dedicated capstone; learning through module labs. Assignments include keyword research, SEO optimization, and ad creation. Encouraged to create personal projects to showcase skills. Labs simulate real-world marketing campaigns. Helps learners apply concepts to tangible outputs.
How long should I plan to complete this course?
Total duration is ~16 hours across four modules. Labs and exercises add practical application time. Flexible pacing allows study alongside work or other commitments. Beginners may need additional time for hands-on assignments. Most learners complete it in 1–2 weeks of focused effort.

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