Home› Information Technology Courses› Assess for Success: Marketing Analytics and Measurement Course
Assess for Success: Marketing Analytics and Measurement Course

Assess for Success: Marketing Analytics and Measurement Course Course

This course skillfully delivers hands-on analytics training with real campaign tools and data workflows. Ideal for those focused on performance-based marketing.

Explore This Course
9.7/10 Highly Recommended

Assess for Success: Marketing Analytics and Measurement Course on Coursera — This course skillfully delivers hands-on analytics training with real campaign tools and data workflows. Ideal for those focused on performance-based marketing.

Pros

  • Strong practical focus on real-world analytics tools (Google Analytics, Ads).
  • Emphasizes campaign success metrics and strategic data interpretation.
  • Supports data-driven decision-making for optimising budgets and A/B testing.

Cons

  • Limited to Google platforms; deeper statistical methods are not covered.
  • 16 hours total—may feel brief for learners seeking advanced analytics depth.

Assess for Success: Marketing Analytics and Measurement Course Course

Platform: Coursera

What will you learn in Assess for Success: Marketing Analytics and Measurement Course

​

  • Plan media strategies and set clear performance goals using industry-standard frameworks.

  • Analyze campaign effectiveness using Google Analytics and Google Ads metrics such as ROI and ROAS.

​​​​​​​​​​

  • Optimize campaigns through A/B testing and learn data-driven adjustment techniques.

  • Perform data analyses using spreadsheets—sorting, filtering, pivot tables, and visualizations.

Program Overview

Module 1: Introduction to Marketing Analytics & Media Planning

⏳ 4 hours

  • Topics: Overview of marketing analytics, role of media planning, performance goals and KPIs, introduction to Google Analytics/Ads.

  • Hands-on: Build a media plan, practice setting performance goals, and engage with Google Analytics/Ads interfaces.

Module 2: Google Analytics & Google Ads Metrics

⏳ 4 hours

  • Topics: Key metrics tracking in Google Analytics and Google Ads, linking platforms, exporting data.

  • Hands-on: Create Analytics explorations, measure ad performance, and export combined datasets.

Module 3: Measuring Campaign Success

⏳ 4 hours

  • Topics: Evaluate campaign results, interpret ROI/ROAS, conduct A/B testing, define successful campaign thresholds.

  • Hands-on: Run an A/B test, assess performance against goals, optimize campaigns based on data.

Module 4: Reporting & Stakeholder Communication

⏳ 4 hours

  • Topics: Stakeholder needs, dashboard design, effective visual communication, trust-building through transparency.

  • Hands-on: Filter and analyze data in spreadsheets, build charts and dashboards, craft stakeholder presentations.

Get certificate

Job Outlook

  • Builds in-demand analytics skills for roles like Digital Marketing Analyst, Performance Marketing Specialist, and Data-driven Campaign Manager.

  • Equips learners with practical experience using Google Analytics and Ads—tools widely expected in marketing roles.

  • No prior experience required; designed to support career readiness in digital marketing.

Explore More Learning Paths

Boost your marketing analytics expertise with these curated learning paths designed to strengthen your ability to measure performance, interpret data, and make informed marketing decisions.

Related Courses

Related Reading

  • What Is Data Management
    Understand how structured data processes form the backbone of reliable marketing analytics and measurement.

FAQs

Do I need prior marketing experience to take this course?
No prior marketing job experience is required. Basic knowledge of digital platforms is helpful. Familiarity with spreadsheets gives an advantage. The course is designed for career starters. Industry tools are explained step by step.
How is this course different from a general digital marketing course?
Focuses on measurement, not general branding. Emphasizes ROI, ROAS, and A/B testing. Teaches data-driven decision-making. Uses Google Analytics and Ads hands-on. Less focus on creative ad design.
Will this course help me prepare for a Google Analytics certification?
Provides a strong foundation in Google Analytics. Covers practical reporting and metrics use. Does not directly prepare for certification exams. Learners may need extra practice for advanced tests. Skills gained make exam prep easier.
Can I apply these skills to non-Google marketing platforms?
Concepts like ROI and A/B testing apply everywhere. Spreadsheet analysis is platform-independent. Most platforms use similar performance metrics. Google Ads/Analytics are common industry standards. Skills are easily transferable to Meta, LinkedIn, etc.
What kind of job roles does this course prepare me for?
Digital Marketing Analyst roles. Performance Marketing Specialist. Campaign Optimization Executive. Data-driven Marketing Manager. Freelance marketing consultant opportunities.

Similar Courses

Other courses in Information Technology Courses