What will you learn in Introduction to Data Analytics for Business Course
-
Understand how real-world events turn into business actions through analytics.
-
Learn the Information–Action Value Chain to frame analytical thinking.
-
Recognize different types of data source systems and how they’re captured.
-
Gain familiarity with relational databases and SQL queries to extract insights.
-
Discover roles involved in data analytics, and essential concepts like data quality, governance, and privacy.
Program Overview
Module 1: Data and Analysis in the Real World
Duration: ~2 hours
-
Topics: Think analytically using the Information-Action Value Chain; learn how data is captured and stored, including relational databases and SQL basics.
-
Hands-on: Watch videos and complete readings; take the assignment and participate in discussion prompts
Module 2: Analytical Tools
Duration: ~2 hours
-
Topics: Explore analytical tools—relational databases, Big Data, cloud technologies, and data virtualization techniques.
-
Hands-on: Engage with video lectures, readings, assignments, and discussion activities
Module 3: Data Extraction Using SQL
Duration: ~1 hour
-
Topics: Learn to use SQL for querying and merging data from relational databases using commands and subqueries.
-
Hands-on: Watch module videos and complete the associated quiz/assignment
Module 4: Real-World Analytical Organizations
Duration: ~2–3 hours
-
Topics: Understand roles, structures, and governance in data-driven organizations, including data quality, privacy, and team workflows
-
Hands-on: Participate in videos, readings, quizzes, assignments, and discussions
Get certificate
Job Outlook
-
Equips you for roles in Business Analytics, Operations, Reporting, or Data-Driven Strategy.
-
Builds foundational skills sought-after in business and consulting roles.
-
Offers a stepping stone into data analytics specializations and advanced tools later.
-
Positions with such expertise can range in India from ₹5–10 LPA, or globally around $60,000–$100,000 USD, depending on experience and location.
Explore More Learning Paths
Strengthen your data analytics skills with these curated programs designed to help you transform business data into actionable insights and strategic decisions.
Related Courses
-
Google Data Analytics Capstone: Complete a Case Study Course – Apply data analytics techniques in a real-world business scenario to gain hands-on experience and practical skills.
-
Google Advanced Data Analytics Professional Certificate Course – Master advanced analytical methods, including predictive modeling and data visualization, to drive business strategy.
-
Introduction to Data Analytics Course – Build a solid foundation in data analytics, from data collection and cleaning to visualization and interpretation.
Related Reading
-
What Is Data Management? – Explore how proper data management underpins effective business analytics and decision-making.
