What will you in Web Analytics & Digital Marketing Analytics – Zero to Hero Course
-
Understand the digital marketing analytics lifecycle: data collection, processing, analysis, and optimization
-
Work with platforms and tools: Google Analytics, Google Tag Manager, and basic SQL for data querying
-
Define and track key performance indicators (KPIs): traffic, engagement, conversion rates, and ROI
-
Segment audiences and perform cohort analysis to uncover behavior patterns
-
Design and execute A/B tests and multivariate experiments to improve campaign performance
-
Build automated dashboards and reports to communicate insights and drive data-informed decisions
Program Overview
Module 1: Analytics Foundations & Data Collection
⏳ 45 minutes
-
Overview of digital analytics and measurement frameworks (e.g., ACCORD)
-
Implementing tracking with Google Tag Manager: tags, triggers, and variables
Module 2: Google Analytics Setup & Configuration
⏳ 1 hour
-
Account, property, and view settings; setting up goals and event tracking
-
Configuring filters, segments, and custom dimensions/metrics
Module 3: Data Processing & ETL Concepts
⏳ 45 minutes
-
Data collection pipelines, data quality checks, and cleansing essentials
-
Intro to SQL queries for pulling web analytics data from BigQuery
Module 4: KPI Definition & Dashboarding
⏳ 1 hour
-
Selecting relevant KPIs for traffic acquisition, behavior, and outcomes
-
Building interactive dashboards in Google Data Studio or Excel
Module 5: Audience Segmentation & Cohort Analysis
⏳ 45 minutes
-
Creating user segments by behavior, demographics, and acquisition source
-
Performing cohort analyses to measure retention and lifetime value
Module 6: Experimentation & Optimization
⏳ 1 hour
-
Designing A/B and multivariate tests: hypothesis, sampling, and significance
-
Using tools like Google Optimize to implement and analyze experiments
Module 7: Attribution Modeling & ROI Measurement
⏳ 45 minutes
-
Comparing last-click, linear, time-decay, and data-driven attribution models
-
Calculating channel-level ROI and lifetime value for budget allocation
Module 8: Reporting & Stakeholder Communication
⏳ 30 minutes
-
Automating report delivery and narrative storytelling with data
-
Presenting insights and recommendations to marketing and executive teams
Get certificate
Job Outlook
-
Analytics skills are in high demand for roles like Digital Analyst, Marketing Analytics Manager, and Growth Analyst
-
Applicable across e-commerce, SaaS, media, and retail for optimizing campaigns and user experiences
-
Empowers you to drive data-backed marketing strategies, improve ROI, and justify budget decisions
-
Provides a foundation for advanced studies: predictive analytics, machine learning, and customer journey modeling
Explore More Learning Paths
Take your digital marketing and analytics expertise to the next level with these hand-picked programs designed to help you leverage data for smarter marketing strategies and measurable results.
Related Courses
-
Generative AI for Digital Marketing Specialization Course – Learn how to harness AI tools to optimize campaigns, personalize customer experiences, and drive engagement.
-
Attract and Engage Customers with Digital Marketing Course – Master the techniques to grow your audience, improve conversion rates, and implement effective marketing campaigns.
-
Digital Marketing Analytics in Practice Course – Gain practical skills in measuring and analyzing marketing performance to make data-driven decisions.
Related Reading
Gain deeper insight into analytics and data-driven decision-making:
-
What Is Data Management? – Understand how managing and analyzing data effectively can enhance marketing strategy and business outcomes.
