Google SEO Fundamentals Course

Google SEO Fundamentals Course Course

An in-depth, hands-on SEO course perfect for marketers and content creators aiming to boost visibility and drive organic growth.

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9.7/10 Highly Recommended

Google SEO Fundamentals Course on Coursera — An in-depth, hands-on SEO course perfect for marketers and content creators aiming to boost visibility and drive organic growth.

Pros

  • Developed by UC Davis in collaboration with top SEO professionals
  • Project-based assignments and real-world examples
  • Beginner-friendly yet covers intermediate concepts
  • Shareable certificate upon completion

Cons

  • Prior knowledge of basic marketing concepts is helpful
  • Not ideal for learners seeking advanced or enterprise-level SEO training

Google SEO Fundamentals Course Course

Platform: Coursera

What will you learn in this Google SEO Fundamentals Course

  • Understand the core principles of on-page, off-page, and technical SEO.

  • Conduct competitive analysis and evaluate webpage performance.

  • Develop keyword strategies based on user intent and search behavior.

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  • Manage technical SEO elements like sitemaps, robots.txt, redirects, and errors.

  • Explore the role of social media and AI in SEO and content optimization.

Program Overview

1. Introduction to On-Page SEO
⏳  3.5 hours
Learn about the fundamentals of on-page SEO, including metadata, structured content, title tags, and how AI tools influence modern SEO practices.

2. Introduction to Off-Page SEO
⏳  3 hours
Covers backlink strategies, trust signals, social media influence, and how off-page SEO contributes to search rankings and brand authority.

3. Technical SEO
⏳  3 hours
Focus on crawlability, indexing, creating sitemaps, managing redirects, and resolving site errors to improve site health and performance.

4. Keyword Research and Strategy
⏳  3.5 hours
Understand keyword research techniques, user search intent, and tools to build effective content and SEO strategies.

 

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Job Outlook

  • Prepares learners for roles such as SEO Analyst, Digital Marketing Specialist, and Content Strategist.

  • In-demand across digital marketing, tech, e-commerce, and media industries.

  • Enhances skill sets for marketing professionals by focusing on search engine visibility and web traffic optimization.

  • Offers career advancement opportunities in organic growth, content planning, and site performance analysis.

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