What will you learn in ¿Cómo persuadir? Jugando con palabras, imágenes y números Course
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Persuasive communication techniques using words, visuals, and data.
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The art and history of argumentation and rhetoric, including logical fallacies.
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How to craft effective visual arguments and avoid misleading use of images.
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Use of numbers and statistics to support claims and influence understanding.
Program Overview
1. Bienvenida (Welcome)
⏱️ ~1 hour
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Topics: Introduction to the three argumentation formats.
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Hands-on: Overview of course structure and goals.
2. Las palabras, las imágenes y los números en la argumentación
⏱️ ~1 hour
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Topics: Course framework and how words, images, and numbers shape persuasion.
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Hands-on: Initial assignment; map out persuasive strategy.
3. Jugando con palabras
⏱️ ~1 hour
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Topics: Rhetoric basics, argument types, dialectics, and common fallacies.
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Hands-on: Build and critique written arguments.
4. Jugando con imágenes
⏱️ ~1 hour
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Topics: How images can support or mislead, best practices for visual persuasion.
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Hands-on: Design image-based presentations.
5. Jugando con números
⏱️ ~1 hour
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Topics: Data interpretation, statistical pitfalls, and evidence-based argumentation.
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Hands-on: Craft arguments using numerical context and reasoning.
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Job Outlook
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Useful for roles in marketing, communication, education, public speaking, and data storytelling.
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Helps professionals present ideas clearly and persuasively using evidence and visuals.
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Strengthens common professional competencies like public speaking, research, data literacy, and UX persona development.
